Republicans are masters at framing the issues. It's why they win. We have the moral and logical superiority on essentially every issue, but perception trumps substance in presidential elections, and we fail to properly appeal to the average American voter (part of this problem is that we suck at media manipulation, but that's a diary unto itself.)
We cannot pander to the right, go against our principles, or do any of that crap that the status quo Democratic strategists (who have lost 3 election cycles and counting) tell us. What we can do is present our issues in ways that appeal to swing voters as well as logical and reasonable GOP moderates (an endangered species). We can't just say "I'm for choice," we have to give a good reason for it that average Americans understand.
I'm writing a series of diaries on how we can reframe these issues. My case for being pro-choice, written as a candidate's speech, starts below the fold...
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